Original research from a corpus of 22,012 AI answer runs across five engines. Every report publishes its method, states its caveats before its findings, and carries a confidence tag.
E-commerce brands appear in 46.2% of AI answers and B2B brands in roughly 17%, and B2B is the only segment out-mentioned by its own competitors.
22,012 runs across five engines
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High
Identical prompts lost 15% to 74% of their presence across five engines after a July 2026 model change, while the uncontrolled trend line rose.
Moderate
Own-brand presence in AI answers runs from 88.8% to 2.0% across seventeen industries, and industry itself explains almost none of it.
Directional
Owned sources account for 10.2% of the citations behind AI answers in our corpus. Roughly nine in ten links point somewhere a brand does not control.
5,440 citation links captured across ~515 runs
Brands with an llms.txt file scored 9.8 points lower on presence than brands without one. We found no evidence of benefit, and we deleted our own recommendation.
Readiness checks across ~22 brands within a 22,012-run corpus
In 65 cold scans of businesses with no relationship to us, 67.7% received no mentions at all across five engines. The answers were not empty; they named other brands.
65 cold scans, three prompts across five engines
Brand presence in AI answers falls from 90% on branded prompts to 12% on upper-funnel ones, measured across 2,860 tagged evaluations and replicated on a second corpus.
2,860 funnel-tagged evaluations within 22,012 runs across five engines
AI visibility monitoring across the major AI engines.
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