How the AIS Score works.

The four signals, in detail

Visibility — 60%

The blunt question first: are you named at all, and on how many engines? For every prompt, across every engine and country, we record whether the answer mentions your brand and how broadly that holds. Visibility carries more than half the score because presence is the precondition for everything else — a glowing description is worthless if you’re surfaced once in fifty answers.

Position — 15%

Being named isn’t the same as being named first. Buyers anchor on the first brand and treat the rest as alternatives, so we score where you appear on a decaying curve and interpolate between ranks — a brand that sits consistently between second and third isn’t scored as if it were always third.

Sentiment — 10%

Presence without favour can hurt. We read how you’re characterised in the answers that mention you, from clearly negative through neutral to clearly positive. We’re deliberately conservative: neutral mentions score as neutral, not positive. We only credit genuine favour.

Share of voice — 15%

Of all the brand mentions in your category’s answers, what proportion are yours? It’s the one competitive signal — it moves when your rivals move — which is why your visibility is always measured relative to the field you compete in.

Decisions we made on purpose

A score is only as honest as its edge cases. Three choices keep ours straight:

• No data is not a zero. A prompt we haven’t gathered enough responses for reads as “awaiting data”, not as a failing zero.
• A real zero is a real signal. A prompt we have polled where you weren’t named once is a genuine, scored zero — shown neutrally, never dramatised.
• Confidence travels with the number. Every score carries the weight of evidence behind it. A 61 from 40 responses and a 61 from 600 are not the same claim, and we never pretend they are.

Reading the bands

• 80–100 · Excellent — consistently surfaced across engines.
• 60–79 · Good — frequently mentioned.
• 40–59 · Fair — visible for some prompts.
• 20–39 · Poor — largely invisible.
• 0–19 · Critical — effectively absent.