Insights

Field notes on the AI-search era.

Research, news and practical playbooks for measuring, improving and learning more about how AI search talks about your brand.

State of AI Visibility

We asked five engines for the best CRM, 600 times.

Across 600 answers, four brands took 71% of mentions — and the engines disagreed sharply on who.

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Methodology

How we score AI visibility, in plain English.

The four signals, how they’re weighted, and why we’d rather underpromise than hand you a black box.

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Field notes

The interface to the internet just changed.

An answer now sits in front of the links, quietly deciding which brands get named. Here’s what that breaks.

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surfais

AI visibility monitoring across every major AI engine.